This time, the brand has taken a unique approach by making real customers the face of the latest concern-specific Brightening and Pigmentation Essentials. Expertly crafted as an all-in-one solution, this range includes a cleanser, sunscreen, cream, and serums designed to effectively combat pigmentation and brighten skin.
- HYPHEN – a high-performance skincare brand that hyphenates the best of nature and science to create a power-packed solution for skin concerns, introduces its latest Brightening and Pigmentation Essentials.
- The range includes 5 expertly-created products, suitable for all skin types and fragrance-free, to fight pigmentation and brighten the skin.
- The products from the new range are now available on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.
HYPHEN, founded by Celebrity Entrepreneur Kriti Sanon and industry leader PEP Technologies, is a concern-solution brand that offers high-performance skincare ranges for everyday concerns. With an aim to simplify skincare for all, the brand has now launched its newest Brightening and Pigmentation Essentials. This face care range includes a cleanser, sunscreen, cream and serums to fight pigmentation and brighten the skin by combining the power of nature and the potency of science. It is launched with its customers as the face of the campaign.
Since its inception, HYPHEN has observed that pigmentation, dark spots, uneven skin tone, acne marks and hyperpigmentation issues (darkening of certain areas of the skin due to excess melanin production) tend to be significant skin concerns their consumers face. Skin pigmentation can be triggered by various factors like sun exposure, hormonal changes, skin injuries or inflammation and can be bothersome, particularly when it affects visible areas like the face.
A concern-solution brand, HYPHEN recognised this commonplace concern and decided to address it with its new Brightening and Pigmentation Essentials. The range has been carefully crafted with the perfect blend of Korean natural ingredients and potent actives with high % that work seamlessly for an all-in-one solution to pigmentation worries. Fragrance-free and suitable for all skin types, the range includes products for both pigmentation and brightness:
Hyphen Yuzu Bright Dark Spot Corrector Serum
This lightweight and quick-absorbing serum is packed with a potent combination of natural and scientific ingredients. While 2% Alpha Arbutin and 1% Kojic Acid help with dark spots, hyperpigmentation and uneven skin tone, 5% Niacinamide strengthens the skin barrier. The serum also includes 1% Yuzu Extract. Used popularly by Korean skincare brands, it has antioxidant properties which help protect skin from damage by free radicals and brighten it.
Hyphen Advanced De-Pigmentation Serum
Formulated with 12% actives, this is a powerful and potent serum. 3% Tranexamic Acid and 2% Kojic Acid help reduce discolouration, dark spots, stubborn scars, and melasma. Rich in antioxidants, 5% pineapple extract helps gently exfoliate for brighter and even-toned skin, while 2% licorice extract soothes the skin, protects it from UV and free radical damage and improves its appearance.
Hyphen Pigmentation Corrector Daily Cream
The pigmentation cream is formulated with a blend of natural and active ingredients – 2% Kojic Acid and 1% Glycolic Acid for pigmentation concerns, while Licorice Root Extract helps moisturise, soothe the skin, fade blemishes and improve its appearance. It is also packed with ceramides to enhance and strengthen the skin barrier function. The cream is lightweight and has a non-oily finish, making it ideal for daily use.
Hyphen Rice Water Brightening Daily Cleanser
Packed with 10% Fermented Rice Water, 1% Vitamin C, 0.5% Glycolic Acid and Yuzu & Turmeric Extract, the quick-foaming gel cleanser removes excess oil, dirt and impurities while reducing dark spots and pigmentation. Its unique formulation also helps even and brighten the skin tone for smoother, clearer skin.
Hyphen Vitamin Infused Brightening Sunscreen SPF 50 PA++++
This sunscreen is infused with 1% Vitamin C + Vitamin E blend and Yuzu Extract for sun protection and moisturisation. Lightweight and leaving no white cast, it protects the skin from UVA-UVB and Blue Light and reduces dark spots and pigmentation while boosting the skin’s glow, brightening and nourishing it.
Link to the YouTube video: https://youtube.com/shorts/0I3DlEum0Fk?si=fEk-lhwYOrHGtpxO
Sharing her excitement about the new product range, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, said, “Dealing with pigmentation has often been a struggle, especially with Indian skin, which tends to be more prone to it due to genetic factors. Both my mother and I face issues with dark spots, making this concern very personal and, so, finding effective solutions has been a significant endeavour for me. Plus, we’ve received countless requests for products that not only brighten the skin but also effectively reduce pigmentation. That’s why launching this range was an obvious decision for us. What makes this launch truly special is that we’ve put real customers at the forefront of our campaign. As the CCO, meeting them personally to understand their needs was incredibly rewarding and shooting with them was an unforgettable experience. After eight months of dedicated R&D, I’m thrilled to finally introduce these products to our consumers, and we sincerely hope they bring you joy and confidence in your skincare journey.”
HYPHEN has been committed to delivering skincare solutions that are innovative as well as effective, according to the specific concerns and needs of their consumers. This consumer-centric approach has enabled the brand to set new benchmarks in the skincare industry with its diverse product portfolio. Earlier this year, the brand also launched its first range of anti-acne products that have received a lot of positive responses from the audience. The products from the latest groundbreaking Brightening and Pigmentation Essentials are now available to purchase on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon and Flipkart.
