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Case Studies
Page 124
Case Studies
Case Studies
Case Study on Branding- Rechristening Cadbury India as Mondelez invites trouble
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March 5, 2013
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Case Studies
Case in Marketing Strategy- Nokia to change marketing strategy, to launch cheaper handsets
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February 25, 2013
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Case Studies
Case in Branding- Reebok gearing to Ree-build and Ree-energize Adidas’ faith
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February 15, 2013
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Case Studies
Case in Strategic Marketing: The Road Ahead for Nestle in India
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December 20, 2012
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Case Studies
Case in Branding: Brand Positioning of ‘Maggi’
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November 7, 2012
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Case Studies
Case in Branding: The rise and fall of Vicco
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October 24, 2012
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Case Studies
Case in Advertising Strategy- ‘The Complete Raymond Man’
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October 3, 2012
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Case Studies
Case in Branding: ‘Cadbury Gems Re-positioning fails!’
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September 14, 2012
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Case Studies
Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”
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August 29, 2012
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Case Studies
Case in Strategic Marketing: ‘Consumer-Centric Technology in Use – the Nestle way’
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August 21, 2012
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