INTRODUCING SÌ EAU DE PARFUM INTENSE FRAGRANCE IN INDIA

On June 20^th, Armani beauty hosted a party at the Taj Mahal Palace in Mumbai, to mark the introduction of SÌ EAU DE PARFUM INTENSE in India.

The event brought together notable guests, including including Sobhita Dhulipala, Disha Patani, Aparshakti Khurana, Neha Dhupia, Shibani Akhtar, Karishma Tanna, Amyra Dastur amongst others, who had the opportunity to discover SÌ EAU DE PARFUM INTENSE and engrave their own fragrance bottle.

The event was enhanced by performances from DJ NINA SHAH.

SÌ, the iconic feminine fragrance by Giorgio Armani, unveils a new chapter with a redesigned bottle and an intensified scent. A tribute to the power of saying yes, Sì represents a choice driven by both reason and emotion. Saying Sì is saying yes to passion, to freedom, to love and to oneself, and emboldens the expression of contemporary femininity. This philosophy was brought to life during the launch event, inspiring attendees with the powerful message of the brand.

SÌ EAU DE PARFUM INTENSE is available at selected retailers PAN India. Price: 100ml at Rs.11,400