LANEIGE, a functional beauty brand, proudly presents its newly revamped Water Bank Moisturizer trio through the ‘2024 Water Bank Global Campaign.’
Centered around the theme of ‘Water Bank Barrier-boosting Hydration for All’, the global campaign will introduce custom creams, each with key barrier-boosting ingredients tailored to individual skin types and concerns.
In collaboration with five global models, the campaign aims to propose the Water Bank Moisturizers suitable for all skin types, irrespective of ethnicity, gender, or age. This initiative is part of LANEIGE’s strategy to bolster its leadership in the global hydrating cream category.
The newly introduced Water Bank Moisturizers promise intensive hydration tailored to all skin types and concerns, enhancing skin barrier condition with upgraded ingredients. The Water Bank Gel Moisturizer, containing betaine and mint leaf extract, soothes the skin barrier while balancing the skin’s oil-moisture levels. The Water Bank Cream Moisturizer, with its Pepta Panthenol Complex, fortifies the skin’s moisture barrier, fostering a radiant and resilient complexion. Finally, the Water Bank Intensive Moisturizer’s Omega Peptide component forms a protective moisture layer, mitigating temporary redness caused by external irritants. Customers can choose based on their unique skin concerns and types.
Price: INR 3050 (50ml)
INR 1450 (20ml)
Availability: All the products are available on Tira, Nykaa, Myntra, Amazon, and other leading E-commerce websites
The LANEIGE Water Bank Blue Hyaluronic Moisturizer, a bestseller since its 2007 launch, has achieved cumulative sales of 17 million units worldwide, with five products sold every minute following the renewal launching in March 2022. The Water Bank Moisturizer is cherished globally for its quick absorption into the skin, improving damaged skin barriers and providing non-sticky hydration.
