The world today, revolves around E-commerce platform & customers do their shopping, payments, communication, etc through these platforms. E-commerce has evolved to meet the changing needs and demands of customers, and helps in making online shopping easier even if its customization or guaranteed return policies.
Every business, that wants to take their business to the next level must adopt these 7 emerging E-commerce Marketing Trends :
- Optimize Your Mobile Website
People use their mobiles for each and everything starting from communication to shopping. Almost 83% of customers use their smartphones to make an online purchase.
For the businesses to increase their brand exposure, their website must be optimized to mobile users. This increases the chance of potential customers. By optimizing the site it makes the process of shopping much easier.
With more clicking and less typing options, consumers can easily make their purchase. CTA( Call-to-Action) buttons are very essential features to be included in the E-commerce website.
2. Incorporate more visual content
Visual content are being significantly used by the brands to attract the customers , in the form of product images, videos, graphic content, webinars etc. Businesses should mainly focus on user generated content mainly for reasons; Firstly, consumers interact with a certain brand by providing posts which gets added to their stories on a personal level. Secondly, it helps in creating a community around the company’s brand.
3.
Include voice search facilities
Voice search technology is
used by the
people to find answers
or to place
orders online. And search
engines continue to
update their voice
search capabilities to
enhance user experience.
Customers find voice-enabled
features very convenient
as it contains hands-free
option and moreover,
it is an
efficient and faster
mode of search.
4.
Using sustainable products
Consumers are
nowadays looking for
sustainable and eco-friendly
products which are
less harmful to Mother
Nature and for
themselves. Businesses are
considering consumer preferences
and aim to
come up with sustainable
products. For example,
Lush Cosmetics, a
famous brand in
cosmetics based in
UK, uses BPA
free packaging, and
also 100 percent
post consumer recycled.
By marketing the
brand’s contribution towards
increasing sustainability in their products can
lead to preferred
brand choice of
consumers.
5. Enhanced customer support
For every business, customers are considered as its king and must be treated like one. So, when it comes to E-commerce platform enhanced customer support can boost its shopping experience. When customer’s needs are considered above everything else, they become more loyal towards the brand. Ecommerce brands should increase communication channels through chatbots, social media messaging , and other related live chat support applications due to the reason that, consumers prefer to interact directly with the brand.
6. Influencer Marketing
People spend most of their time on social media and this helps brands to target new customers . Brands, by using an influencer to promote a product or service , helps in increasing the their customer base. For that, brands must communicate or interact actively with their target audience. By building a strong reputation can help leverage the influencer reach through contests or giveaways.
7. QR Codes Customers using smartphones can easily scan the QR codes to access information about a product or brand. These QR codes can be utilized by brands in various ways to market their product or service. It can be done by linking a product to the ecommerce site or offering customers ,discounts or a chance to win a prize. These codes are encrypted to increase the curiousity of the customers and which in turn can increase the user-engagement, website traffic and increase sales .
