Since talking about sexual health is considered taboo in India, in 2022 we have witnessed a surge in the number of start-ups that are helping people to address the issues in a secure and confidential community.
These companies are filling a crucial gap in the market, and are making a positive impact on the lives of their users. Along with this, they are educating people with the right information, products, and services, which are available in the market. The rise of these start-ups is a positive step towards improving the sexual health of the Indian population. Below mentioned are 5 sexual health start-ups for the year 2022 that are contributing to society:
Kindly: Kindly is India’s first home-grown brand working towards nurturing candid conversations around reproductive and wellness health. Kindly is on a mission to offer discreet, non-judgmental, convenient, end-to-end research-backed solutions. Co-founded by Nilay and Raj, Kindly’s journey started from a small room as a reproductive wellness brand that offered end-to-end solutions around fertility health. Today Kindly is a one-stop solution for all lifestyle issues connected to one’s health. From lifestyle dysfunctions to hormonal imbalances, Kindly provides a wide range of services that make people feel comfortable talking about intimate wellness. Kindly’s supplements are specially curated and a perfect blend of age-old ayurvedic traditions and modern science. As a health tech start-up, Kindly recently received seed funding of $3.5 Mn in the latest funding round from Y Combinator, DG Daiwa, Olive Tree, Soma, Goodwater, and Gaingels in 2022.
Gynoveda: Gynoveda was established in 2019 by the husband-and-wife team of Rachna and Vishal Gupta with the goal of assisting Indian women in finding ayurvedic therapies that address their needs for reproductive and intimate health care. The Mumbai-based business claims that one in ten Indian women have serious PCOS illnesses, which can cause a variety of health issues in women, from uncontrollable weight gain to diabetes. The business supported by Fireside Ventures, raised $1 million in 2019. The firm not only addresses women’s reproductive health concerns, but also a variety of skin, fitness, and wellness issues. It is a direct-to-consumer (D2C) platform for women’s reproductive and general wellness requirements that gives women access to professional consultations and products that the brand is able to provide to Indian women across the length and width of the nation.
Mosaic Wellness: Mosaic Wellness, which operates digital-health clinics intends to provide wellness services to Indians. Currently, Mosaic runs two clinics: Bodywise, which focuses on women’s health and well-being, and Man Matters, which caters to men’s health and fitness. The wellness brand provides products and services to more than 150,000 users each month and claims to perform more than 100,000 telehealth consultations each month in a variety of therapeutic areas. Mosaic Wellness was established in May 2020 and has attracted a number of renowned investors, including Sequoia Capital, Elevation Capital, and Matrix Partners India. The start-up in November 2021 raised $24 million in Series A funding led by Sequoia Capital India. In December 2019, the Mumbai-based business secured $10 million in early funding.
My Muse: MyMuse strives to normalise conversations about intimacy. It was co-founded by married couple Anushka and Sahil who sought to challenge the taboo around sex. They desired that all genders would be able to enjoy their enjoyment products, which are fun and stylish. The brand’s product line is divided into three key categories: mood, play, and kits, which make date nights much more enjoyable. The start-up wants to release brand-new goods in a variety of categories, including lifestyle, enjoyment, and body care. In September 2022, MyMuse raised $1.2 million in capital from a group led by Saama Capital, which also included Sauce VC and Whiteboard Capital. MyMuse wants to use the money to build its staff, introduce a variety of novel items, develop its brand position, and widen its distribution. Products of My Muse are available only on their website and social media pages.
Bold Care: Four friends, Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, founded the men’s sexual health and wellbeing firm Bold Care in July 2020. The Mumbai-based firm offers solutions for everyday nutrition, hair care, and sexual wellness that have undergone laboratory testing. In addition to its own website, the products may be found on well-known e-commerce sites including Amazon, Flipkart, Nykaa, CRED, and e-pharmacies. The direct-to-consumer (D2C) healthcare firm offers free online doctor consultations and guarantees secure two-day delivery. Bold Care closed their Pre-Series A funding from Sharrp Ventures, Anthill Ventures, Stanford Angels and Entrepreneurs, ShipRocket, and previous investors NB Ventures and Huddle in February 2022 for an unknown sum. The money will go toward product development and the company’s expansion strategies geared toward securing Series A financing.
