We often look for a pep talk at times when we feel depressed or desperate. During these difficult times, an inspiring or engaging message that come across our eyes can take up the role of a good friend, who often make us happy. This seems to be the simple logic behind every product package with inspirational, humorous and informational messages. Brands are now rethinking on this new approach as it can be one of the latest promotion strategies.
Examples for Brands with Quirky Messages
Inspiring messages like ‘Ignite your sense of adventure’, ‘Take good care of yourself’, and ‘Those who bring sunshine to the lives of others cannot keep it from themselves’ inside the wrapper of Dove chocolates made it more popular among users. This model of product promotion is also adapted by Wrigley in their Extra chewing gum package. Along with informational messages, they often go with quirky messages for gum chewers. These quirky messages like ‘Actually, Polar Ice is a typo. It was meant to be Molar Ice. You know. Gum. For your teeth’ and ‘when you’re done grabbing a stick, close the pack. Don’t want to leak any coolness’ are really inspiring to product users.
Package Design
In fact these sort peculiar messages in product packages act as an innovative way to engage with customers. They spend an extra precious minute before throwing the wrapper to bin. Now more companies are rethinking the role of package design in product promotion. Some Indian brands like Godrej’s Cinthol line of products (shower gel, bath soap, etc) and Parle had redesigned their product packages to make a fresh and cool branded image. According to Preeti Vyas (Chairperson, Vyas Giannetti Creative), in a cluttered market place a brand can certainly go upstream through superior package design efforts. Therefore, now it is high time when brands should go for some innovation in product packaging.
